One of Chiang mai's great tourist attractions takes place in February every year. This is the annual flower carnival which attracts visitors from overseas along many Thai citizens. Early February is the perfect time for this festival because the climatic conditions during the cool of the winter allow the cultivation of not only exotic tropical flowers, such as orchids, but also temperate blooms like roses and chrysanthemums.

In addition to the orchid, many flowers native to the north can be seen in all their splendor at the annual show, and they can be seen flowering all across the northern landscape at this time of the year. The orchids grace the hills all over Chiang Mai Province, especially in the Mae Rim and Samoerng areas just north of Chiang Mai, and on the road to Doi Inthanon, to the south of Chiang Mai .